PLATFORM:
Product Line Extension
TIMEFRAME
5 weeks, Sept – Oct
YEAR:
2024
MY ROLE:
High Fidelity Prototyping
Nike Triax Speaker
Personal Best in Audio
Introduction.
My mom was a marathon runner in the early 2000s and one product she wore was a Nike Triax watch. Even after she stopped wearing the watch it stood out as my first acknowledgment of how a product can become timeless. As a kid I was always drawn its looks and still now find myself loving the look because how different it is.
challenge.
Pick an existing product, analyze it, and create a product line extension. The final deliverable is a high-fidelity PU foam model of a new and separate product that incorporates the design language of the chosen object. The Nike Triax line of watches ended roughly 20 years ago. In that time, their wearable technology and line of running watches have become much more minimalist and dull. The users need more memorable designs that are bold and not afraid.
result.
I painted the body with a silver metal flake paint and finished with a clear gloss coat to match the finish of the watch. I then created a blue speaker mesh insert. The final touches were gluing the handle as well as the combo power switch and volume dial inspired by a watch crown. Lastly, I added a small Nike vinyl logo.
conclusion.
I got to learn every aspect of physical prototyping. It pushed me to learn tools I was hesitant to learn, such as the wood lathe and how to sand down a clear coat run. The project was so quick that it forced me to problem-solve through mistakes. I was bound to run into errors, and it felt like every stage was a learning process.
